The best instagram ad looks like an eye-catching post- it stops your scroll. (If you’re an average user, you’re on the platform for 53 minutes a day, giving us plenty of time to grab your eye.)
Once we’ve grabbed your eye, we shift your attention to the written words, the copy.
The first line entices you to read to the next. And the next.
Before you know it, you’ve read the entire post. And you’re interested. So interested. So you tap the button. Whatever that button is. Learn more, sign up, it doesn’t matter, you’re interested.
That’s what our ads do.
They tap right into your lizard-brain, persuading you to continue onto the next step, the next step, the next step. It’s safe. You’re having fun. You’re getting exactly what you need.