National SEO is what you need when you have something you’re selling to an entire country.
Selling sustainably-sourced construction supplies to manufacturers? Are you a consultant for multi-national b corporations? Any kind of high-ticket coach, non-geographically linked?
You need SEO. National SEO.
When people are searching for things like a “sales closing consultant” or “high performance coach” or a specific widget for a specific item, that’s national SEO.
75% of searchers will not go past the first page of a Google search. If you aren’t on the first page for your specific offers, products, and services, your website is nothing better than a business card.