tiktok ads manager set up

TikTok Ads Management 101: An easy step-by-step guide to creating a TikTok Ads Manager account

Step-by-step guide to creating a TikTok Ads Management account

To start advertising on TikTok  you will need to create your Ads Manager account, complete your account setup, and pass an account review.


If you don’t already have a personal account on TikTok, we suggest starting there first. This allows you to familiarize yourself with the platform and get a feel for our unique video landscape and our community’s approach to content.

Step #1: Create your login

Go to TikTok Ads Manager’s signup page and fill in the boxes with your email address (or phone number) and a password. Click “Send Code” to receive your verification code, and don’t forget to agree to the terms and conditions. Click “Sign Up” to create your login.

Step #2: Open your account

Fill in the boxes with some basic information about your business, including the country/region where you’re located, your time zone, and your preferred currency for billing. You’ll also need to enter the name of your business, which must be the same as (or closely related to) your company’s legal name.

Double-check that your information is correct, especially the time zone, because you will not be able to change it later. Click “Register” to open your account.

Step #3: Enter your business information

The first time you log in, you’ll see a pop-up form where you can enter your business and billing information. Fill in the boxes with information about your company, including the street address, state/province, and postal code where your business is registered.

Pay special attention to the company website box. You’ll need to enter the URL of your company’s website in the following format: https://www.tiktok.com/. To pass the account review, your website must function properly, contain all the required contact information, clearly promote a product or service, and be relevant to the product or service you want to promote.

If you want to access these settings later, the profile icon in the upper-right hand corner will give you access to “Account Settings.” Click “Account Info” under this menu to return here.

Step #4: Select your payment method

You can choose between manual or automatic payments (if available in your market). After you set up your payment type, you will not be able to change it.

Step #5: Submit your account information

After you’ve filled in all your information and double-checked it for accuracy, click “Submit” at the bottom of the page. We’ll review your information and let you know within 24 hours whether your account has been approved.

Did you get rejected? Here are the 4 most common reasons why your ad account wasn’t approved

This does happen when info is not entered correctly, so do not worry. These 4 common mistakes can cause your account to be rejected:

🛑 The business name you submitted does not match the business name on your website or official documents.

🛑 Your company website was entered incorrectly. It should look like this: https://www.yourdomain.com/.
🛑 Your business website does not clearly promote a sevice/product and/or is missing information on the landing page.
🛑 The promotion of your services/products  that you provide could be banned or prohibited in your niche. For example, you cannot post ads for cigarettes, flamethrowers or walrus tusks on TikTok. Take a look at TikTok’s Advertising Guidelines to make sure that are in compliance with their policies.

You’re in baby!

Welcome to the world of TikTok!

Now that your TikTok Ads Manager account has been approved, our team will be ready to start building your customized ad campaigns and calling in your perfect customers. We want your first campaigns on TikTok to be a successful, and we’re going to do everything we can to make that happen.

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